An innovative company specializing in portable, eco-friendly, and versatile cleaning solutions. Mud Daddy Portable Washing Brush, the company's mission revolves around simplifying the cleaning process Despite a groundbreaking product, Mud Daddy faced challenges in presenting its brand effectively and capturing a wider market share.
The new brand voice, carefully developed in tandem with the packaging, exudes authenticity, and playfulness. This unique brand voice resonates throughout the packaging, connecting with consumers on a deeper level and establishing Mud Mummy as a brand that stands out from the predecessor, The Mud Daddy.
The use of 3D graphics has enabled the depiction of the product in a lifelike manner, giving consumers a virtual preview of the Mud Mummy experience.
